Self portrait of proud bay area photographer, Alex Cheng (owner of A. Cheng Photos); proud of his accomplishments.

Hi, I’m Alex

Nice to meet you. I’m a San Francisco Bay Area based artist with an endless fuel for nostalgia and creativity.

If I had to describe myself, I think it’d be something like “brain of an engineer, soul of a poet”. There’s always an urge in me to pursue imagination, and manifest what words can’t describe. But when push comes to shove and it’s serious business time, my background in engineering allows me to be methodical and provide results.

You know that adage “you had to be there?” Well, that’s analog photography in word form. The process is slowed down - most, if not all, work is done right then, in camera. In today’s otherwise constant hustle and bustle, analog photography gives a reason to take a deep breath and really enjoy the moment you’re wanting to preserve. And best of all, especially with Polaroids, you get a one-of-a-kind copy. No other photo could really capture that moment.

You literally had to be there.

So that’s my business — helping you to sound cool and say “you HAD to be there”.

This is my way of keeping the analog relevant and innovative in the modern world.

Want to work together? Click the button below!